Bill Gates Is A Frugal, Persevering, Supreme Computer Geek

Bill Gates is a frugal, persevering, supreme computer geek who can â€Å"hack code† with the greatest of them and is probably the most successful entrepreneur of the 20th century. While the other side of him is a hard-driven businessman. Gates felt that standards were one of the most important attributes you could possess in a company which has shaped the computer industry into what it is today. I chose to write about Mr. Gates because he is a programming genius, and through his programming skills, and competitive business skills, in just 25 years, he built a two-man operation into a multibillion-dollar company. He accomplished this achievement by taking current technology and adapting it to a specific market. He conquered the market†¦show more content†¦Other things didn’t interest him as much as computers did so he preferred to spend his time playing poker and video games rather than attending classes. Gates got by on very little sleep and would cram for tests, and pass with a decent grade. In December of 1974, Allen and Gates took a chance on an opportunity regarding the Altair 8800. They called the manufacture, MITS, in Albuquerque, NM telling them they had written a version of the popular computer language BASIC for the Altair, so the president asked to see the version they had written, but they had not written anything yet. So, Gates and Allen, be gan working day and night in Harvard’s computer lab. Since they had not Altair to work on they had to run simulations on other computers. Without knowing if the program would work, Allen traveled to Albuquerque to test the program on the Altair, and it worked. Once this happened, Gates decided to drop out of Harvard and move to Albuquerque with Allen. This is where they officially established Microsoft. Shortly thereafter, MITS collapsed. This did not affect Gates or Allen, as they were already writing software for other computer start-ups including Apple, Commodore, and Tandy Corp. In 1979, they moved the company to Seattle. Gates bought an existing operating system for $50,000, and developed it into MS-DOS, which he then licensed to IBM. Gates constructed

Absolut Company SWOT Essay - 702 Words

The Absolut Company SWOT Analysis Strengths Supreme quality product image Absolut Vodka is a high quality spirit, and it is positioned as one of the leading luxury brands in the world. With it’s witty, chic advertising and it’s unique production methodology, it has reached the top of mind of spirit consumers around the world. The brand image is closely connected to art and chicness. Good price-quality ratio Since Absolut positions itself as a luxury brand, it uses premium pricing strategy to support its claim for leadership in chic market. It’s high quality image and positioning allows the brand charge a high price for its product. Globally acknowledged brand with strong recall and recognition Through time,†¦show more content†¦Complete reliance of Absolut brand on its image. Liquor industry agents have nothing distinctive concerning quality or taste of the product to offer except the image. On the long term this can hurt the company’s revenues, as the advertising and marketing goals can change not only internally, but also due to external factors. Opportunities Flavored-vodka growing market trend Supporting the healthy lifestyle trend, flavored vodka is becoming an option to other more caloric drinks. As they don’t necessarily need to be mixed with sodas or juices, flavored spirits are growing as a choice for health-conscious consumers. Fast development of pre-mixed drinks, making room for innovative products As consumers’ lives go faster, there is a growing preference for fast and easy, and drinks aren’t the exception. Portability is another important factor on this rising trend, as consumers feel comfortable with convenient and effortless drinks at their hands. Threats US policy on alcohol and it’s negative connotation Drinks companies are faced with increasing regulation from national governments, as they want to negate the harmful effects of alcohol, such as alcoholism, liver damage, binge drinking, harmful societal effects and drink driving. Governments are considering curtailing promotional options available to drinks companies, and considering heavier exciseShow MoreRelatedNew Product Launch Marketing Plan Part 1 Team B1226 Words   |  5 Pagesand Cody Hogue MKT571 December 9, 2014 Joseph Ordyna 1.0 Executive Summary – Absolut Element The Absolut Company  grew from the success of Absolut Vodka, a unique Swedish vodka that conquered the world on its own terms. In a little more than 30 years, Absolut Vodka has become one of the world’s best-selling spirits and has created a unique legacy of quality, creativity and originality that lives on to this day. At Absolut it is believed that greatness isn’t so much about what you leave behind youRead MoreSmirnoff Marketing Strategy Essay3743 Words   |  15 Pages2. Product 3 3. SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s company owner Diageo. DiageoRead MoreAbsolute Vodka: Defending A1.0-Executive Summary VS Group, a Swedish Company Owned by the Government Created VS Spirits to Produce Market and Sell Absolut Vodka Which Is the Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢S Strongest Brand (Created in5052 Words   |  21 PagesAbsolute Vodka: Defending a1.0-Executive Summary VS group, a Swedish company owned by the government created VS Spirits to produce market and sell Absolut Vodka which is the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest brand (created in 1979). To maximise the brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share and strengthen its competitive position, the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA, which is Absolutà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest market. Although the brand is the secondRead MoreMarket ing Environment Analysis Of Wm Morrison Supermarkets Plc1330 Words   |  6 PagesIntroduction This assignment, as part of the Marketing module examination, will first include a marketing environment analysis of Wm Morrison Supermarkets PLC for both the internal and external environment of the company. Secondly, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will be conducted followed by strategic recommendations concerning the company’s future operation. Prior to the above-mentioned contents of this assignment is a brief description of Wm Morrison SupermarketsRead MoreIntro to Marketing Midterm Review Sheet9478 Words   |  38 Pagesto be satisfied 3) a way for the parties to communicate 4) something to exchange How does marketing satisfy consumer needs - Importance of discovering and satisfying consumer needs is critical to understanding marketing. 1) Discovering: The company can either create a product that the consumer doesn’t yet know they need and introduce them to it and educate them on how the product will improve their lives (Apple) or they can ask consumers what they want and create a product based on that - a

Security for sustaining Regenerating

Question: Discuss about the Security for sustaining Regenerating. Answer: Introduction: The pivot of this study is to deliver a sustainable developmental idea for the future growth of Australia. With the context of the idea, this study attempts to provide a systematic approach on posing security as a sustainable developmental issue for the country. The country is vulnerable to security threats like terrorist attacks, domestic violence, cyber attacks and many more. Hence, the matter demands an urgent lookout and necessary actions. Describing the facts for maintaining security as a critical factor for Australias sustainability, regeneration and innovation: If the numbers of security threats like terrorist attacks, cyber breaches and domestic violence increase daily, it is necessary that the security of the countries are needed to be impregnable. In the case of Australia, thus this applies very much. The terrorists groups are increasing in numbers, therefore, the security measures are needed to be strict. In order to have stringent security measures, in the words of Wilkins (2012, p.112), countries are needed to take technological support. With the help of technology, Australia will be able to improve its overall security measures. The weapons are needed to be upgraded, the cyber securities are needed to get multilayered protections. In addition to this, the administration is needed to be adequate and flexible. Hence, it can be said that security measures do not only focus upon one thing rather many correlated matters that improve the overall system. In this context, it can be said that while upgrading the security measures, it is also be looked upon that secrecy is needed to be maintained. With high secrecy, it would be best for Australia to develop new generation weaponries. It can collaborate with other countries in the matter. If the security measures are developed well enough, the future generation of the country will be able to live positively and freely. In the recent days, the terrorists are affecting securities in many ways and the activists of these terrorists groups are dispersed. There are no headquarters and the groups are recruiting members online, therefore every other day, the terrorists are getting born, intended to crack down on general people. Therefore, security enhancement is always necessary for the country. One way of doing this is collaborating with private companies and on the other hand, the collaboration can be made with other countries. However, as far as the level of the steps is measured, it can be said that this only will relate to international threats, handling domestic violence is more critical and fragile issue. It can be seen that racism is present in the Australian community. The minds are not free from the trifling matter, therefore, it is often seen that an Australian has killed someone coming from another country. Therefore, it can be seen that at domestic level also the security measures are needed to apt, which can be done by making and applying stringent laws. In addition to this, the Australian government also needs to focus upon changing its natives minds, thereby secure the future of the next generations where everyone can live without any discrepancies. Discussion and analysis: Main strategic issues relating to security: The main strategic issues relating to security are technology, collaboration and improvement in the psychological orders. In the words of Toft et al. (2010, p.4411), a country is vulnerable to every security threats possible, be it international ones or the domestic violence. Therefore, it is always necessary to improve the technologies relating to security measures. The first could be improving the weaponries of Australia. In this way, Australia will be able to safeguard itself from all potential threats. In addition to this, the information technology is also needed to be improved. These days the cyber attacks are getting increased in numbers and as the countries are shifting towards software database, these information storages are needed to be impregnable. However, there are always hackers active trying to lay their hands on the information. This entails the government to protect their most serious information hidden and safe. In order to this, the security control is needed to b e stringent yet flexible. The passwords are needed to be changed in timely manner to improve overall security of the information. In addition to this, the government also is needed to develop new applications for the general people to handle domestic violence. There are regular cases of turmoil in the country, therefore, these apps will help the administration to improve the total security measures. In addition to these, another serious concern of the Australia, that its black market with weapons is widely spread and it is easy to get ones hand over a gun in no time. Therefore, the administration is also needed to improve its approach towards these kinds of matter. Another strategic approach could be joining hands with other countries like USA, UK, China etc. These countries have security measures of superior level. They are always inventing new ways to tighten the security of their countries. Therefore, it is always acceptable that Australia also comes up with collaboration with countries with which it has positive relationships. Main uncertainties relating to strategic approach of security: The uncertainty of a strategic approach where security is the point of concern is that it is uncertain in nature. A security threat can come up from anywhere and anytime. Therefore, it is unforeseeable in nature. Only one can do is to assess the potential threats and be prepared for the future incidents. In the words of Nieto-Gmez (2011, p.45), any government is vulnerable to security threats. Therefore, beforehand strategies are needed to be done. In addition to this, the contingency plans are needed to be maintained for any setbacks or sudden disruption. With uncertainty factor, another concerning matter with security is the cost measurements. Applying technology increases the cost structure. Therefore, the Australian government needs to make huge funds to acquire and apply these technologies. In addition to this, it also requires to influx funds into research and development programs and emphasize more upon the indigenously built resources. In addition tothese matters, Australian government also needs to change the culture of its society. There are multiple report lodged with the police where racism has been the main point of concern. Therefore, it is needed in urgent that the government introduces new fundamental ethics that may change the mentality of the future generations and they find themselves in a communal harmony. Main forces that will drive enhancement of security: The key drivers that will change the security of Australia is the cost factor, the technology and the ability to foresee future incidents. It has been stated above that application of technology will only need additional funds. Therefore, the cost factor has become the most important driver for security enhancement in Australia. Apart from the finance part, the Australian government also needs to improve the ability to foresee the potential security threats. There has been many incidents where the victim had not had any idea of the attack. Hence, the Australian government needs to be updated in all respect and in every minute, as far as the international threats are concerned. They have to be prepared for any kind of sudden disruptions. However, on domestic front, the task would be applying stringent laws and also changing the nature of its people. Here, it could be said that the Australian government has been able to progress in the matter a quite. However, more improvement is neede d on this front. In the international level, it can collaborate with other countries, where the counterparties will be benefitting. In addition to this, it will also be helpful if the Australian government join hands with the private sector to improve the security in all respect. Summary: In concluding the study it can be said that security is a serious concern for Australia, as the country is vulnerable to potential threats from international level as well as domestic level. The ways to improve them are clear and well assessed. The country can tie up with other countries diplomatically. It can invest funds into research and development programs to improve the security. It can also improve the weaponries and also protect information of national level with high alert. Thereby, it can improve its overall security measures and also can gift a country to its future generations with no security concerns. Bibliography: D'arcy, J. and Herath, T., (2011). A review and analysis of deterrence theory in the IS security literature: making sense of the disparate findings.European Journal of Information Systems,20(6), pp.643-658. Choo, K.K.R., (2011). The cyber threat landscape: Challenges and future research directions.Computers Security,30(8), pp.719-731. Kenna, T., (2010). Fortress Australia?(In) security and private governance in a gated residential estate.Australian Geographer,41(4), pp.431-446. Farrell, G., Tilley, N., Tseloni, A. and Mailley, J., (2011). The crime drop and the security hypothesis.Journal of Research in Crime and Delinquency, p.22 Lieberthal, K. and Jisi, W., (2012). Addressing US-China strategic distrust. Marcus, A., (2016).Strategic foresight: A new look at scenarios. Springer. Nieto-Gmez, R., (2011). The Power of" the Few": A Key Strategic Challenge for the Permanently Disrupted High-Tech Homeland Security Environment.Homeland Security Affairs,7(1). Robinson, N., Gribbon, L., Horvath, V. and Cox, K., (2013). Cyber-security threat characterisation. Wilkins, T.S., (2012). Japan-Australia Security Relations: Building a Real Strategic Partnership?.Bilateral Perspectives on Regional Security: Australia, Japan and the Asia-Pacific Region, London: Palgrave, pp.111-127. Toft, P., Duero, A. and Bieliauskas, A., (2010). Terrorist targeting and energy security.Energy Policy,38(8), pp.4411-4421.

The Empowerment Effort-Sportsgear Case Study Essay Example

The Empowerment Effort-Sportsgear Case Study Essay Sportsgear was proclaim a new era of empowerment at the company. Sportgear had a host problems. Marketshare was declining in the face of foreign and domestic competition. New product was scarce , each department barely to speak one to another, morale was low and resumes had been flying out the door. Eventhough one of CEO at Sportsgear is starting with installing improved information technologies then pushing for customer service excellence. unfortunately one of CEO disagree with empowerment effort and he also did not understand the artistic process. But he is very loyal and also barrier to company. Company is moving slowly at delivery products to stores and making design changes. Company is deciding to use consultant to solve empowerment problems. Empoewrment it self is an act of building, developing and increasing power through cooperating, sharing and working together. As manager they act as a coach, facilitator, resource developer. On the other hand they are also able to informing, evaluating, dan motivating people around the company. Team members learned about the business by studying marketing, design, manufacturing and sales information. Visited a number of sportgear stores and talked with salespeople and customers. The aspiration for empowerment is good idea for company. Generating new idea, new spirit, new energy working with collagues in new and creative ways. Building developing and increasing power through cooperating, sharing and working together. Trust is outcome, something that develops gradually in organizations that are well designed and well led. We will write a custom essay sample on The Empowerment Effort-Sportsgear Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Empowerment Effort-Sportsgear Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Empowerment Effort-Sportsgear Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The purpose of developing solutions that help other people do a better job of carrying out of company’s work. Company have adopted TQM or empowerment programs. SportsGear has indicated made some tactical mistakes in implementing empowerment. As a manager do not leave the meeting room the presentation. As a consultant they should give actual practice and real training and feedback of empowerment. However, the main problem at SportGear ia an add on. The empowerment can running successfully if they do not throw an organization into a chaos. At the moment sportgear has running unsuccessfully due to the distribution of decision making authority has not changed,the design of work and assignment of responsibility for work outcomes have remained unaltered and no revision of compensation. Kreitner, Robert Kinicki , Angelo 2007. Organizational Behaviour, 8th Edition Boston Irwin McGraw Hill Brinkman, Rick Kirschner, Rick 2002. Dealing with People You Can’t Change McGrawHill,

pfizer essays

pfizer essays Competitive Advantage is the condition that enables a company to operate in a more efficient or in a higher-quality manner than the companies that it competes with, which results in benefits to that specific company. This is usually achieved by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justify for higher prices. One of the key strategies in achieving a competitive advantage is product differentiation. Product differentiation is the idea that certain features make one product appear different from competing products in the same market. Pfizer achieves this strategy through brand loyalty and advertising. Pfizer is a very well respected company; which makes them strongly trusted amongst their consumers. The way Pfizer achieves this trust is through their advertising and brand loyalty. Advertising and brand loyalty are very important in the pharmaceutical market due to the large interchangeability of its products. This basically means that there are a lot of products out there, in the Pharmaceutical industry, which are close substitutes to that of Pfizers and other companies. One way of avoiding such interchangeability is with the use of patents. A patent grants sole rights of a particular product to a specific company, making it illegal for other companies to make similar substitutable products. (www.pfizer.com) On the other hand Pfizer also competes with firms when there are no patents on their products. This is where Pfizers prestigious brand name and loyalty come into play. As earlier mentioned, many consumers trust Pfizer and its products to have a higher quality than any other pharmaceutical company. So when they need to purchase these products they look for the brand they can trust, Pfizer! The reason Pfizer is such a well-trusted company again comes from their advertising. Pfizer prides itself on its advert ...

Curfews for teenagers Essay Example | Topics and Well Written Essays - 250 words

Curfews for teenagers - Essay Example Many of the drug abuse activities such as drinking of alcohol and smoking of cigarettes occur during the night at concerts and night clubs. Restriction of teenagers from staying out late at night prevents them from getting access into such areas. This curfew also helps in reducing the occurrences of premarital sex. Many of the premarital sexual activities between the teens occur during the night on events such as prom nights. The premarital sex between the teens has many consequences such as unwanted pregnancies, transmission of sexually infected diseases and emotional distress. Some people argue that curfew for teens are inappropriate and should not be practiced. Not imposing curfew for teens enables teenagers to be responsible for their actions and decision right from a tender age. This equips teenagers with the right behavior and qualities to put through their college lives. Despite this argument, it is still evident that curfew for teens is essential since it safeguards the teenagers who are not able to make right decisions for themselves due to their tender age (Thompson,

There is an ongoing debate about the cost-benefit relationship of Essay

There is an ongoing debate about the cost-benefit relationship of internal controls and their ethical implications - Essay Example investigators cited that the bank lacked strict safeguards against clients laundering money, following a suspicion that illicit drug money was streaming through their internal account. The Regulations by the Federal Reserve require banks to install tight internal controls in order to detect any criminal involvements in their operations (Silver-Greenberg, 2013). This is because weak controls facilitate drug dealers and terrorists to launder money through the financial institutions. The ethical implication of Citigroup’s case is that it failed to observe the Federal’s rules of having complex control mechanisms. In this regard, money laundering might have occurred to sustain the drug traders. Banks need to ensure that they scrutinize their clients to determine the sources and the recipients of the huge sums of money. It is also evident that the management tried to manipulate its financial statements to hide transactions involving the drug dealers. The bank failed to show the money streamed through its Mexican branches into the US, which was an indication of weak controls. The Federal Reserve claims that the bank does not oversee its operations, which leads to funneling of money in support of sanctioned individuals and countries (Silver-Greenberg, 2013). The accounting ethical standards involve the reporting of accurate financial information without manipulations. This implies that organizations should not tamper with their accounting books to make them appear more profitable to the shareholders and investors. For instance, Citigroup had tampered with its records after the money laundering fraud in the backdrop of increasing dividends. Financial institutions need to observe the Bank Secrecy Act by removing tainted cash through recording of doubtful-activity reports (Silver-Greenberg, 2013). This implies that the Citigroup management failed to comply with the rules set by the Federal Reserve, which led to probing into its activities. In order to strengthen