Absolut Company SWOT Essay - 702 Words

The Absolut Company SWOT Analysis Strengths Supreme quality product image Absolut Vodka is a high quality spirit, and it is positioned as one of the leading luxury brands in the world. With it’s witty, chic advertising and it’s unique production methodology, it has reached the top of mind of spirit consumers around the world. The brand image is closely connected to art and chicness. Good price-quality ratio Since Absolut positions itself as a luxury brand, it uses premium pricing strategy to support its claim for leadership in chic market. It’s high quality image and positioning allows the brand charge a high price for its product. Globally acknowledged brand with strong recall and recognition Through time,†¦show more content†¦Complete reliance of Absolut brand on its image. Liquor industry agents have nothing distinctive concerning quality or taste of the product to offer except the image. On the long term this can hurt the company’s revenues, as the advertising and marketing goals can change not only internally, but also due to external factors. Opportunities Flavored-vodka growing market trend Supporting the healthy lifestyle trend, flavored vodka is becoming an option to other more caloric drinks. As they don’t necessarily need to be mixed with sodas or juices, flavored spirits are growing as a choice for health-conscious consumers. Fast development of pre-mixed drinks, making room for innovative products As consumers’ lives go faster, there is a growing preference for fast and easy, and drinks aren’t the exception. Portability is another important factor on this rising trend, as consumers feel comfortable with convenient and effortless drinks at their hands. Threats US policy on alcohol and it’s negative connotation Drinks companies are faced with increasing regulation from national governments, as they want to negate the harmful effects of alcohol, such as alcoholism, liver damage, binge drinking, harmful societal effects and drink driving. Governments are considering curtailing promotional options available to drinks companies, and considering heavier exciseShow MoreRelatedNew Product Launch Marketing Plan Part 1 Team B1226 Words   |  5 Pagesand Cody Hogue MKT571 December 9, 2014 Joseph Ordyna 1.0 Executive Summary – Absolut Element The Absolut Company  grew from the success of Absolut Vodka, a unique Swedish vodka that conquered the world on its own terms. In a little more than 30 years, Absolut Vodka has become one of the world’s best-selling spirits and has created a unique legacy of quality, creativity and originality that lives on to this day. At Absolut it is believed that greatness isn’t so much about what you leave behind youRead MoreSmirnoff Marketing Strategy Essay3743 Words   |  15 Pages2. Product 3 3. SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s company owner Diageo. DiageoRead MoreAbsolute Vodka: Defending A1.0-Executive Summary VS Group, a Swedish Company Owned by the Government Created VS Spirits to Produce Market and Sell Absolut Vodka Which Is the Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢S Strongest Brand (Created in5052 Words   |  21 PagesAbsolute Vodka: Defending a1.0-Executive Summary VS group, a Swedish company owned by the government created VS Spirits to produce market and sell Absolut Vodka which is the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest brand (created in 1979). To maximise the brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share and strengthen its competitive position, the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA, which is Absolutà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest market. Although the brand is the secondRead MoreMarket ing Environment Analysis Of Wm Morrison Supermarkets Plc1330 Words   |  6 PagesIntroduction This assignment, as part of the Marketing module examination, will first include a marketing environment analysis of Wm Morrison Supermarkets PLC for both the internal and external environment of the company. Secondly, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will be conducted followed by strategic recommendations concerning the company’s future operation. 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