Introduction to Business Essay Example | Topics and Well Written Essays - 2500 words

Introduction to Business - Essay Example In other words, the past successes may not indicate future positive results. Hence, its prospects as an investment option are not quite straight forward. While the company still retains many of its unique selling propositions and brand image, recent results have shown some existing technical glitches within the organization. The rest of this essay will dissect the facts and figures to arrive at a forecast of its performance. In 2000, Vodafone led the industry’s biggest takeover of another company with its acquisition Mannesmann (the German electronics company) for 112 billion pounds. But, since its glory days then, it had reached a trough last month, when it posted losses of nearly 15 billion pounds, which by the way is a record in the British corporate history. This is an important piece of information for potential investors as â€Å"the announcement followed a period of bad news for Vodafone, with rumours of a board-level rift, the departure of life president and former chief executive Sir Christopher Gent and the ousting of chief marketing officer Peter Bamford† (Business Week Online, 2007). But, there are concerns surrounding Vodafone regarding its performances in the near future. For example, while Vodafone has been concentrating on restructuring its business, its competitors have been moving ahead with â€Å"the job of developing their offer†. T-Mobile has lately run a very expensive advertisement campaign for its Flext tariff and has also initiated measures to revamp its stores. Orange’s parent company France Telecom, in the mean time, has adopted the mobile operators name as an umbrella brand for many of its subsidiaries, â€Å"including fixed-line and ISP services† (Foroohar, 2004). In addition to that, it is presently looking to expand beyond its core competencies and is working on venturing into Television and video-on-demand businesses as part of its broadband